Episode 32: Discover True Brand Connections with Dr. Ethan Decker

Dr. Ethan Decker is founder of Applied Brand Science and a leading brand strategist and marketing pro. He has delivered award-winning brand strategies, advertising, and market research for some of the world’s biggest brands.

Hosts Barry LaBov and Marcus McMillen as they sit down with Dr. Ethan Decker, founder of Applied Brand Science and a leading expert in brand strategy and marketing. In this episode, we explore the universal laws of brand loyalty, separate fact from fiction, and uncover what truly drives brand growth. Ethan shares practical insights on differentiation and the role of scientific principles in marketing. Tune in to discover how brands can leverage these insights to stand out and succeed in a competitive market.

Dr. Ethan Decker

Takeaways: 

• Brand loyalty is often misunderstood and conflates feelings with behavior.

• Smaller brands can thrive by embracing universal laws and leveraging unique strategies.

• Brand experience encompasses the entire offering, not just the product.

• Understanding the “banana curve” helps brands recognize buyer patterns.

About Dr. Ethan Decker: Dr. Ethan Decker is founder of Applied Brand Science and a leading brand strategist and marketing pro. He has delivered award-winning brand strategies, advertising, and market research for some of the world’s biggest brands. Ethan helps people understand the science of how brands grow and how advertising works.

Join the Conversation: We hope you enjoy this episode with Dr. Ethan Decker. Be sure to listen, subscribe, and leave a review to let us know your thoughts!

Where to find more: https://www.appliedbrandscience.com/about