Episode 23: Celebrating the Brand Experience with John Roussel

John Roussel is the Chairman of the Board, Ferraro Foods. He has led high-performance organizations across foodservice distribution, manufacturing, and consumer packaged goods. 

In this conversation, John Roussel, Chairman of the Board, Ferraro Foods, shares his experiences navigating the challenges posed by the COVID-19 pandemic in the food service industry. He discusses the drastic shift from normal operations to a standstill, the pivot to grocery services, and the innovative solutions implemented to support employees and the community. Roussel emphasizes the resilience of his team and the importance of adapting to changing circumstances, ultimately leading to a successful year despite the odds. 

John Roussel

Key Takeaways: 

• Businesses must differentiate by providing amazing products services, and value 

• Food service faced a drastic halt during the pandemic. 

• The company pivoted to grocery services to adapt. 

• Team resilience led to innovative solutions. 

• Maintaining employee support was a priority. 

About John Roussel: John Roussel is the Chairman of the Board, Ferraro Foods. He has led high-performance organizations across foodservice distribution, manufacturing, and consumer packaged goods. 

Join the Conversation: We hope you enjoy this episode with John Roussel. Be sure to listen, subscribe, and leave a review to let us know your thoughts! 

Where to find more: https://www.linkedin.com/in/johnaroussel/