Episode 11: Differentiation by Design with Derek Jenkins

Derek Jenkins, Senior Vice President of Design and Brand at Lucid Motors, joined us for this insightful episode. As a renowned automotive designer, he brings unique insights into creating differentiated designs that resonate with customers. We also discuss the future of electric vehicles and using storytelling to rally teams and build brands.

Derek Jenkins

Takeaways

• Car culture is deeply rooted in lifestyle and geography.

• Design should evoke emotion and connect with consumers.

• Starting from scratch allows for creative freedom and innovation.

• California's culture significantly influences automotive design.

• Storytelling is essential for rallying a team and building a brand.

• Leadership involves connecting with people on an emotional level.

• Finding joy in small moments is vital for personal fulfillment.

About Derek Jenkins: Derek Jenkins is the Senior Vice President of Design and Brand at Lucid. He oversees all design developments, including exterior and interior design, user experience, color and material, accessories, and the overall design strategy. Prior to Lucid, Derek created iconic automotive designs for Mazda, Volkswagen, and Audi.  

Where to find more: https://lucidmotors.com/company/leadership/derek-jenkins