Episode 10: Differentiating During Acquisitions with Ryan Rockafellow

In this engaging conversation, we sat down with Ryan Rockafellow, CEO of Engineered Transportation International, to discuss the complexities of merging two rival brands in the transportation industry, focusing on the importance of maintaining brand identity and differentiation.

Ryan Rockafellow

Takeaways

· Merging rival brands requires careful consideration of brand identity and customer needs.

· Maintaining product differentiation is crucial for customer satisfaction and brand loyalty.

· The importance of listening to customers during product development and manufacturing processes.

· Successful mergers focus on keeping the customer at the forefront of decision-making.

· Celebrating product uniqueness fosters customer loyalty.

About Ryan Rockafellow: Ryan was appointed CEO of Engineered Transportation International in 2021. He was previously with Engineered Transportation International from 2012 to 2020, holding various roles including President of Kalyn Siebert and VP Sales & Marketing for NA Tank Trailer Division. He was Vice President and General Manager of Capacity Trucks, a division of REV Group from 2020-2021. Ryan has over 18 years of sales, production, commercial, operations and leadership experience in manufacturing and industrial applications. 

 
Where to find more: https://entransinternational.com/leadership/