The Biggest Shift in Orthopedics Isn’t What You Think with Stephen Vankoski
The future of orthopedics isn’t just about developing better implants. It's about delivering improved outcomes though better timing, stronger collaboration, and technology that helps surgeons work with greater confidence and less friction.
In this episode, Zimmer Biomet executive Stephen Vankoski, Vice President of Sales and Marketing, shares his perspective on how the orthopedic industry is evolving, from a focus on materials and devices to a greater emphasis on outcomes and overall surgical experience.
We explore how the industry has transformed over the past 30 years, including the rise of robotics, mixed reality, and AI-powered data, as well as the continued shift toward ambulatory surgery centers. We also go beyond technology to examine the human side of medicine, understanding what surgeons need, what patients experience, and how companies can earn and maintain trust.
Stephen Vankoski
Stephen Vankoski is the Vice President of Sales and Marketing at Zimmer Biomet, a global medical technology leader. He has held leadership roles spanning global marketing and sales, with a focus on helping advance orthopedic solutions and strengthen relationships with surgeons and healthcare providers. Stephen’s expertise includes product launches, medical devices, market development, global and product marketing across orthopedic implants and emerging technologies.
Key Takeaways
The strongest product and strategy decisions come from detecting unmet needs.
Technology matters most when it closes the gap between the experts and everyone else.
In mature markets, the competitive advantage shifts from the product to how it’s delivered, supported, and refined.
Efficiency is only compelling when it gives people control over their time.
Join the Conversation: We hope you enjoy this episode with Stephen Vankoski. Be sure to listen, subscribe, and leave a review to let us know your thoughts!
Where to find more: https://www.linkedin.com/in/stephen-vankoski-67853a66/