Episode 19: Transforming Your Customer Experience with Ron Baker

Ron Baker is the author of seven bestselling books, founder of VeraSage, and host of The Soul of Enterprise: Business in the Knowledge Economy. In this episode, he shares insights on the evolution of the customer experience and personal transformations.

In this episode, we talk with Ron Baker on the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations. We discuss the importance of differentiation, the evolution of the experience economy, and share real-world examples of companies successfully implementing transformation strategies. The conversation also touches on pricing strategies, the rise of concierge medicine, and innovative business models like Porsche’s subscription service.

Ron Baker

Takeaways:

• Companies must focus on the customer's desired future state to create value.

• The experience economy is evolving into the transformation economy.

• Pricing strategies should reflect the value perceived by customers, not just cost.

• The relationship between businesses and customers is becoming more personal and direct.

• Companies need to differentiate themselves by focusing on specific customer needs.

About Ron Baker: Ron Baker is the author of seven bestselling books, founder of VeraSage Institute, a think tank dedicated to educating professionals internationally, a radio talk-show host on the VoiceAmerica show, The Soul of Enterprise: Business in the Knowledge Economy, and Chief Value Officer at Armanino LLP.

Join the Conversation: We hope you enjoy this episode with Rob Baker. Be sure to listen, subscribe, and leave a review to let us know your thoughts!

Where to find more: https://www.thesoulofenterprise.com/