Episode 05: Reigniting Brands and Rallying Teams with Johan de Nysschen

We had the pleasure of sitting down with Johan de Nysschen, an automotive industry icon, and discussing his experiences reigniting premium brands Audi and Cadillac. He shares stories of empowering internal teams and dealer networks, emphasizing the importance of brand differentiation and the value of the brand experience. As a special bonus, Johan provides his insights on the future of electric vehicles.

Johan de Nysschen

Takeaways:

· Brand differentiation is crucial for success in the automotive industry.

· The brand experience plays a significant role in shaping customer perception and loyalty.

· Rallying a team around a clear direction and vision is essential for turning around a struggling brand.

· The future of the automotive industry lies in electric vehicles, but the approach to electrification should be carefully planned and executed.

· The most rewarding moments for a leader are when they see the positive impact they have made on people's lives.

About Johan de Nysschen: Johan de Nysschen is President and CEO of ARRI Americas Inc. He is a recognized transformational leader, turn-around specialist, change-agent, and team builder. An icon of the automotive industry, Johan has led multiple automotive brands, including Audi of America, Cadillac, Infiniti, and Volkswagen Group of America. His visionary strategies have reignited premium brands, positioning them for long-term sustainable growth.

Where to find more: https://www.linkedin.com/in/johan-de-nysschen-6910704/